Great Southern Press’ (GSP) new Industry Marketing Solutions division, managed by Jacinta Hannaford, provides customised marketing services to businesses in the gas industry to deliver integrated marketing communications that drive revenue and growth.

“I look forward to bringing together my marketing knowledge with GSP’s strong understanding of the industry so that we can create campaigns that solve natural gas businesses’ unique problems in a new and exciting way,” says Ms Hannaford.

“As marketing now seeks to be more seamless for the customer and moves toward tailored techniques such as content marketing, the boundaries between publishers and marketers are becoming less defined.”

Content marketing is a marketing technique in which unique and compelling content is developed and delivered to customers in order to cut through the daily marketing clutter and deliver strong, targeted marketing results.

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“With our unique expertise in marketing and industry affairs, GSP is in a great position to provide integrated marketing communication campaigns across a variety of platforms such as micro-sites, custom magazines and webinars,” says Ms Hannaford.

The United States is seeing a growth in publishers that offer marketing services to clients. The American Business Media has said that 20 per cent of its members are now engaged with developing marketing solutions for their clients. This is because publishers can offer specialist knowledge and insight that is often lacking in marketing and advertising agencies that spread themselves across many disciplines.

And the trend is now starting to reach Australian shores, with GSP leading the way.

Managing Director of GSP Chris Bland says “Extensive knowledge of the gas industry’s sales cycle, buyers’ behaviours, products and services, goes a long way toward creating marketing that delivers results. We have been working closely with the Australian gas industry for many years and it’s a natural progression for us to assist our clients, with our marketing skills and our industry expertise.”

For more information on Industry Marketing Solutions, email Jacinta Hannaford via jhannaford@gs-press.com.au or call 03 9248 5100.